Impact Report

Social Venture Partners

Social Media Coordinator

August 2015

A printed document that informs readers about SVP’s accomplishments for 2015.


SVP's past Impact Report had the same design and layout for many years. The manager of operations voiced her concern about needing a new design that would attract more interest and have better readability. The impact report is a document that highlights SVP’s contributions to the community that year, and is used as a promotional tool for attracting future investors.



I started by going over the previous reports, searching for areas that could be improved. From this, I decided on a number of enhancements such as creating a table of contents for the reader, and color coding sections with SVP’s colors to separate the individual modules. I also included large amounts of relevant images to create a greater emotional connection with the reader.


This year’s impact report will be released Fall 2016.